Digital marketing

Digital marketing is the use of the Internet and digital technologies to promote products or services and communicate with potential and existing customers. It includes a wide range of activities such as search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and digital advertising. Digital marketing aims to increase brand awareness, attract potential customers, convert them into actual customers, and maintain strong relationships with them, through various digital channels and accurately measure the results to improve performance and achieve marketing goals.